Regeneration is not only about landscapes, farms or food systems. It is also about rebuilding the connection between people and the places that nourish them.

Since its creation, Grape Tours has pursued a simple mission: to help international visitors discover the beauty, diversity and authenticity of Tuscany through meaningful encounters with the people who shape its landscapes.

While wine remains at the heart of many of our experiences, Tuscany cannot be understood through wine alone. Its identity is the result of countless connections between vineyards, olive groves, pastures, forests, cheesemakers, farmers, artisans and local communities.

Through our wine tours and food experiences, we seek to reveal this wider ecosystem. Visitors are invited not only to taste wines, but also to discover artisan cheeses, olive oils, traditional livestock farming, regenerative agricultural practices and the stories of the families behind them.

By creating direct relationships between travellers and local producers, Grape Tours contributes to the regeneration of cultural and economic ties that are often weakened by mass tourism. Every visit supports independent producers, encourages the transmission of local knowledge and helps preserve the diversity that makes Tuscany unique.

Our goal is not simply to show Tuscany to visitors. It is to help them understand it, appreciate it and become ambassadors for its future.

In this way, Grape Tours serves as the bridge between the regenerative projects of Jollie and the thousands of guests who visit Tuscany each year, transforming tourism into an opportunity for education, connection and positive impact.