B Corp® Certified

Jollie is a certified B Corporation®, meeting high standards of social and environmental responsibility.
Across our wine tours and artisanal food activities in Tuscany, we are committed to supporting local producers, promoting sustainable practices, and creating authentic experiences rooted in respect for people and the land.

The people behind Jollie

Jollie was not built as a business.
It grew from a shared vision — and a way of life.

Pierre Gouttenoire

Rooted in taste, driven by the land

Pierre’s journey began with products — cheese, wine, and the people behind them.
Over time, it became clear that understanding taste meant going deeper:
into the soil, into farming, into the origins of everything.

From sourcing and selecting exceptional products to building places where they can be shared,
his work has always followed one direction:
bringing people closer to what they eat and drink.

Today, through Jollie, that vision expands —
from table to territory, from product to ecosystem.

Rebecca Christophersen Gouttenoire

Shaping experiences, creating connection

Rebecca brings a different dimension to Jollie —
one that connects people, places and emotions.

With a background rooted in hospitality, design and human experience,
she ensures that every project is not only meaningful, but also deeply felt.

Her work is about creating spaces and moments where people can slow down,
connect, and truly experience Tuscany beyond the surface.

At the heart of it, she gives form to what Jollie stands for:
a way of living, not just a way of producing.